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Austin is also home to many of the country’s most exciting omnichannel retail and DTC brands, including Whole Foods, YETI, KendraScott, Howler Bros, Titos, Bumble, and Tecovas Boots. By centering its operations in Austin, Cart.com strengthens its ability to both learn from and support the growth of leading brands as it reimagines and radically streamlines the ecommerce space in Texas and beyond.

Cart.com’s bet on Austin’s future as an industry-defining tech hub and brand incubator comes as the company launches a new partnership with Google Cloud to deepen its focus on machine learning and its investments in robust data science. Cart.com was also honored as Startup of the Year by Capital Factory, the center of gravity for entrepreneurs in Texas and the most active early-stage investor since 2010. Capital Factory recognized Cart.com for its ability to scale rapidly, its determination to reshape the ecommerce industry for a new generation of high-growth brands, and its commitment to data-driven innovation.

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